MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and streaming service